Make Money Online “How to”

Having a web site is a wonderful way to promote your
business online, but you should also be establishing a
mailing list as a marketing tool as well. If you are able
to capture contact information from visitors to your site,
you will have multiple opportunities to connect with them
and to ultimately get them to buy from you.

How do you get your site visitors to give you their contact
information You offer them something in return for it.
This could be one of the following:

• A Subscription to Your (Free) Newsletter
• A Gift
• A Free Report

Once you have this information, you add the person’s name
and e-mail address to your mailing list. Be sure to give
them the option of opting out of receiving further
communications from you; the last thing you want to do is
alienate your list members by spamming them.

Make sure that they receive whatever giveaway you are
offering shortly after signing up for your list. If you
leave it longer than a day or two, they may forget that
they visited your site and asked for it.

Offer Valuable Information

The purpose of having a mailing list is not to do hard
selling. Instead, you offer your members information that
they will find interesting andor useful. Every time you
send out a mailing, make sure that it has something
valuable in it.

Establish Credibility and Name Recognition

When you stay in touch with your list members on a regular
basis and continue to provide them with relevant
information, you are establishing yourself as someone they
should consider doing business with. You want to be in
touch with your list members often enough that your list
members will think of you when they are ready to buy your
products, but not so often that you are being a pest.

The long-term goal here is to have a number of repeat
customers, rather than single purchasers. It will take a
bit of time before you bring your business to this point,
but the effort will be worth it. The repeat customers, and
those other customers your regulars refer to you, will be
the key to building an ongoing online business.

New Products and Special Members Only Deals

Every now and then, tell your list members about a new
product you are launching or about a special offer you have
put together for mailing list members only. Just about
everyone likes to feel that they are an insider who is able
to get advantages that other people can’t.

Let your mailing list members know about new products
before they launch to the general Web-surfing public and
give them a chance to get the item first and at a discount.
You may also want to invite your list members to e-mail you
with testimonials you can post on your site after the
official product launch. This tactic will also help you
to increase sales.

All The Best In Your Success,
Harry