Make Money Online “How to”

SEO, or Search Engine Optimization, is a term used to
describe techniques used to drive traffic to your website
from search engines. Most of the web traffic you get will
come from the three search engines with the largest number
of indexed sites Google, Yahoo, and MSN. If you want to
succeed in marketing your products online, you need to make
sure that your customers can find you.

Keywords

Most visitors to your site will find you by typing keywords
into a search engine. These may be a single word or a
phrase. By putting content on your site that contains
relevant keywords, you have a better chance of having Web
surfers find your site.

How Search Engines Work

Very briefly, here’s how the process works

Search engines have programs that go out through the World
Wide Web looking at content. These programs are referred to
as bots, spiders, or crawlers. Even the most advanced
search engine doesn’t have every web page crawled yet;
according to estimates, only about half of the 20 billion
pages online have actually been indexed.

Once a particular page has been crawled by a search
engine’s spiders, it is indexed. Indexing means that the
page has been added to that search engine’s database. Web
crawlers will revisit your pages to see whether they have
been updated since the last visit, so it’s important to
keep feeding your site with fresh content.

When you type a search query into a search engine, the
process is really quite impressive. The search engine
software goes through all of its pages to find a match for
the word or phrase you submitted. The more narrow your
query, the more specific your results will be.

The search results you are given are not just pulled out of
the air (figuratively speaking); they are ranked according
to a formula known as the search engine’s algorithm. The
specific factors that a search engine uses to rank sites is
a closely-guarded secret; the best anyone has come up with
are strategies that seem to work to get a higher ranking.

High Ranking and Web Traffic

If you want to attract a steady stream of traffic to your
site, you need to get a high search engine ranking. SEO
techniques will help you to reach that goal by helping you
to determine which keywords people are most likely to be
using to find information relevant to your niche market.
When you make a point of putting out content with these
well-chosen keywords in it, you have a better chance of
attracting site visitors who are interested in what your
site has to offer, and motivated to buy from you - now.

A key component of SEO is to track where the traffic coming
to your site is coming from and what kinds of keywords
Internet users are using to find you. If you can’t track
your results, you have no idea what techniques you are
using that are the most effective, and that is an important
aspect of Search Engine Optimization.

To Your Success,
Harry

Are you curious about the world of Internet marketing but
feeling a little intimidated about using it to help your
business grow You don’t need to be. By taking some time to
educate yourself about Internet marketing, you will be able
to add this strategy to your marketing bag of tricks.

There are two main types of Internet marketing campaigns
you should be familiar with Pay per Click (PPC) and Search
Engine Optimization (SEO). To have a better chance at
achieving success marketing your products or services
online, you may want to incorporate both strategies into
your marketing plans.

Pay per Click

Once you launch your site, you will want to generate
traffic (and business) right away. Using a Pay per Click
campaign will help you reach this goal. Here’s how it
works

You bid on search terms keywords that you think people
interested in your products or services would use when
trying to find your site. When someone types in one of the
words you have chosen, an ad with a link to your web site
will appear. You may have seen them in your own search
results as Sponsored links. You are charged a certain
amount when someone clicks on your ad to get to your
website.

Google, Yahoo, and MSN all have PPC campaigns you can
participate in. Choosing keywords for your PPC campaign can
be a bit challenging; you will likely find that the most
popular keywords are also the most expensive ones. Don’t be
afraid to choose keywords that reflect the search terms
that an average Internet user would type in to find your
site, even if they are not near the top of the list. The
idea here is to get visitors to your site, after all.

Search Engine Optimization

Search Engine Optimization (SEO) is all about getting free
traffic to your web site. It will take some time for your
website to get indexed (listed) by search engines but if
you can get ranked well by one of the Big Three search
engines (Google, Yahoo, and MSN), you are likely to get a
steady stream of visitors to your site.

Once your website is up and running, make sure that you
update your content on a regular basis. Search engine
crawlers (bots) go out through the Web to look for new
pages and you can improve your site ranking by keeping it
stocked with new information.

You will also want to make sure that your content has
keywords relevant to your niche market you are targeting.
These are the terms that Internet users will type into the
search box to find you.

Don’t be afraid to use a phrase made up of several words
when you are choosing keywords for your content. Many
people use these long tail keywords to find things they
are interested in online, and when you choose to
incorporate them into your content, you make it easier for
these motivated buyers to find you.

To your Online Success,
Harry