Make Money Online “How to”

The "you won't find these benefits anywhere else because..." strategy tells your prospects they might as well buy your product if they want those specific benefits. People will realize no other business or product offers them.

The "I don't have any of those 'you rub my back, I'll rub your back' testimonials..." strategy tells your prospects that you don't have any testimonials given to you by business buddies as a favor. It's a common practice of many marketers to ask their marketing buddies to review their product and give them a testimonial. You can tell people that the reason why you don't have any or not many testimonials is because you want real people with real problems to give you testimonials.

The "psst...do you want to learn a secret about (your prospect's benefit)?..." strategy tells your prospects they are about to learn a closely guarded piece of information. The 'psst' will grab their attention because you don't see it often in the written word and people assume a hush, hush secret usually follows it.