Make Money Online “How to”
How to work from home and make money online doing internet marketing
Sep
21
21
Don’t Let Competition Kill You
Tags: Competition, Copryright Violations, Establish Yourself as the Expert
It might be a hard pill to swallow but eventually everyone’s work gets duplicated.
If the emotional investment in a product is too high then it will actually interfere with your ability to sell it correctly.
A good example is dog breeders, and I am not talking about puppy mills (they are actually on the other side of the spectrum). If every breeder loved the puppies too much then they would not be able to let them go. A responsible breeder will care enough to make sure all the puppies go to the best home they can find, but still be able to let them go.
Instead use the concepts that have proven to work in the past. If Henry Ford gave up when someone else created a car, or the Wright Brothers gave up when someone created and airplane do you really think history would remember them so well? Instead of giving up they simply produced a better model of their original work to put them ahead of the competition. Their experience allowed them to outpace the competition for many, many years.
Instead of getting upset that someone created competition against you and possibly by using you material, find a short coming in the competition and capitalize on it.
Let me explain…
If you competition is only offering an ebook… add audio to yours.
If they offer audio… add video to yours.
If there is a topic missing from theirs… offer it as a Missing Chapters bonus for yours.
If their book is for beginners… come out with an Intermediate and Advanced book to follow theirs.
If you don’t think there is a way to improve on your work… create a product that complements your original one.
They may have a book but you have a book and experience, and that is a huge advantage. But… the advantage only favors the person that keeps moving forward not the idle.
Establish yourself as the known expert and people will purchase your original work simply because they don’t want to feel they have missed something. So if you release additional books, call them Volume 2 - Intermediate _____ (niche) and Volume 3 - Advanced _____ (niche). It always drives me nut if I don’t own all the volumes in a set, don’t you? Books, Movies, Music CDs, whatever, I find myself going back to fill in the missing pieces where I can.
Get less emotional about your product and you will start to see ways to leapfrog the competition.
Don’t get me wrong, works that are blatant copyright violations should be legally pursued. But don’t stop forward progress while you wait. Otherwise you will get left behind. You can’t hope to prove yourself as the expert unless you keep yourself out there for your clients and more importantly your competitions clients to see you.
To Your Success,
Harry
Here Are A Few Ideas You Can Use Immediately From The 4 Volume E-Book Series Internet Marketing Jumpstart Containing Over 1,400 Marketing Ideas To Jumpstart Your E-Mails, Sales Letters, And Landing Pages.
The "Surprise Hint" Strategy - Volume 3 Strategy# 127
The "I want it to be a surprise but I'll give you a hint..." strategy tells your prospects that you're just teasing them a little. It will build anticipation until your product is released. People will likely still try to figure it out and your competitor even more.
The "What Vacation?" Strategy - Volume 3 Strategy# 94
The "it was so good I spent most of my vacation (reading, hearing, watching, using) it..." strategy tells your prospects that someone else's information product you are promoting is so good that you would cut out your fun time for it. You could even mention that your spouse, girlfriend, boyfriend or friends were mad at you for doing that. Other fun times people have are parties, holiday celebrations, etc.
The "Winners From Losers" Strategy - Volume 4 Strategy# 357
The "(your product name) separates the winners from the losers..." strategy tells your prospects that your product will make them a winner. People like to win things, especially their desired benefits. People don't like to be labeled or seen as losers in any way.
