Make Money Online “How to”
How to work from home and make money online doing internet marketing
Sep
21
21
Don’t Let Competition Kill You
Tags: Competition, Copryright Violations, Establish Yourself as the Expert
It might be a hard pill to swallow but eventually everyone’s work gets duplicated.
If the emotional investment in a product is too high then it will actually interfere with your ability to sell it correctly.
A good example is dog breeders, and I am not talking about puppy mills (they are actually on the other side of the spectrum). If every breeder loved the puppies too much then they would not be able to let them go. A responsible breeder will care enough to make sure all the puppies go to the best home they can find, but still be able to let them go.
Instead use the concepts that have proven to work in the past. If Henry Ford gave up when someone else created a car, or the Wright Brothers gave up when someone created and airplane do you really think history would remember them so well? Instead of giving up they simply produced a better model of their original work to put them ahead of the competition. Their experience allowed them to outpace the competition for many, many years.
Instead of getting upset that someone created competition against you and possibly by using you material, find a short coming in the competition and capitalize on it.
Let me explain…
If you competition is only offering an ebook… add audio to yours.
If they offer audio… add video to yours.
If there is a topic missing from theirs… offer it as a Missing Chapters bonus for yours.
If their book is for beginners… come out with an Intermediate and Advanced book to follow theirs.
If you don’t think there is a way to improve on your work… create a product that complements your original one.
They may have a book but you have a book and experience, and that is a huge advantage. But… the advantage only favors the person that keeps moving forward not the idle.
Establish yourself as the known expert and people will purchase your original work simply because they don’t want to feel they have missed something. So if you release additional books, call them Volume 2 - Intermediate _____ (niche) and Volume 3 - Advanced _____ (niche). It always drives me nut if I don’t own all the volumes in a set, don’t you? Books, Movies, Music CDs, whatever, I find myself going back to fill in the missing pieces where I can.
Get less emotional about your product and you will start to see ways to leapfrog the competition.
Don’t get me wrong, works that are blatant copyright violations should be legally pursued. But don’t stop forward progress while you wait. Otherwise you will get left behind. You can’t hope to prove yourself as the expert unless you keep yourself out there for your clients and more importantly your competitions clients to see you.
To Your Success,
Harry
Here Are A Few Ideas You Can Use Immediately From The 4 Volume E-Book Series Internet Marketing Jumpstart Containing Over 1,400 Marketing Ideas To Jumpstart Your E-Mails, Sales Letters, And Landing Pages.
The "Short Guarantee" Strategy - Volume 2 Strategy# 226
The "it comes with a (single digit) day guarantee..." strategy tells your prospects that you are offering a very short guarantee and they might read further on to see why because most business use longer guarantees. You could tell them the reason you are offering a short guarantee is because most businesses or your competition offer longer guarantees to make people forget about ever using them if they don't like the product.
The "Affiliate Compliment" Strategy - Volume 1 Strategy# 131
The "(affiliate product owner's name) is one of the most (positive quality) people I know..." strategy tells your prospects that you know the business owners personally. You could tell them that they are honest, kind, giving, down-to-earth, etc. It just may be enough to persuade them to buy through your affiliate link, especially if they already trust you.
The "I Deleted It" Strategy - Volume 1 Strategy# 304
The "I deleted the sales letter I paid a copywriter ($) to write..." strategy tells your prospects that you wanted to personally present your product to them rather than paying someone to present it. You can remind them you're not a copywriter so they will let down their buying defense too. You could go on further to say that you wanted to personally tell them a heartwarming story of how you or one of your customers improved their life with your product.
