Make Money Online “How to”

The "why didn't I put a (part of your sales letter) here?..." strategy tells your prospects why you didn't include a commonly known piece of your sales letter in the spot where it usually belongs. You want the reason to be something that will influence them to order. It could be - Why didn't I put a testimonial here? (it's reserved for you); Why didn't I put the price here? (because in a way it's free); Why didn't I put a headline here? (I figured not placing one here would grab your attention more, did it?).

The "if you can point and click, I will show you how to (your product's benefit)..." strategy tells your prospects that if they can do something simple, they can easily gain their desired benefits. You could list simple things like reading, typing, scrolling, surfing, etc.

The "(no.)% of all people who (the action) won't (the benefit)..." strategy tells your prospects that a large percentage of people will never get their desired benefit. You can tell them your product will help improve their odds.