Make Money Online “How to”

“Defeat, like a headache, warns us that something has gone wrong. If we are intelligent we look for the cause and profit by the experience.” - Napoleon Hill

I have had an experience lately that I would like to share, not because it was a success but because it was a failure.

Now why would I want to share my failures with you? You see there are two types of failure, temporary and total, and only the total failure counts. Total failure is when you give up and quit. Everything else is simply a chance to learn and grow.

So let’s review my action plan:

• Ask questions – Check
• Do research – Check
• Create a product – Check
• Create a sales page – Check
• Set up a Google Adwords campaign – Check
• Write the ads – Check
• Load the keywords and launch the campaign – Check

So now with everything on the list checked off it is time for the results
… and the results? Nothing!

Over 2000 impressions, 1 Click through and 0 Conversions

See in order for it truly to be a failure, I would have to give up. Instead it was merely unsuccessful. There was valuable information to be learned from it, and hopefully I was a good student.

This is temporary failure. It is feedback on an action plan. What I do with this feedback determines if it is total failure or simply a chance to make an adjustment to my action plan and try it again.

In retrospect the problem was inserted in the action plan before it was ever created. The flaw was in assuming that even though my initial research showed there was a potential need for this product, the answers to that research were based on my questions.

The questions themselves where not framed correctly, in that the questions steered the results and hence the product. It has to be the other way around, the potential customers have to create the questions, the answers steer the research, and the research defines the product.

By doing it the other way I created a product that there still might be need for, even if it is to be used as a bonus. The downside is that it created ads that just didn’t work. It didn’t do what the potential customer needed. It didn’t ease their pain or satisfy a need correctly.

With my new found information, I take it and use it to do more research and adapt the product, repurpose it or modify the campaign to see if it strikes a cord with the potential customer.

You see failure, that is total failure is a mindset. If there is no room in your current mindset for failure then there can only be setbacks and obstacles. Or as Napoleon Hill refers to them… “Headaches”

So it is time to work on my headache and get back to making profits. At least this headache hardly cost anything, and that in itself is a small success!