Make Money Online “How to”

How to work from home and make money online doing internet marketing

Archive for the ‘Ramblings’ Category

Harry Fink, Mr. Make Money Online
Sep
21

Don’t Let Competition Kill You

By Harry Fink on September 21st, 2008

Tags: , ,

It might be a hard pill to swallow but eventually everyone’s work gets duplicated.

If the emotional investment in a product is too high then it will actually interfere with your ability to sell it correctly.

A good example is dog breeders, and I am not talking about puppy mills (they are actually on the other side of the spectrum). If every breeder loved the puppies too much then they would not be able to let them go. A responsible breeder will care enough to make sure all the puppies go to the best home they can find, but still be able to let them go.

Instead use the concepts that have proven to work in the past. If Henry Ford gave up when someone else created a car, or the Wright Brothers gave up when someone created and airplane do you really think history would remember them so well? Instead of giving up they simply produced a better model of their original work to put them ahead of the competition. Their experience allowed them to outpace the competition for many, many years.

Instead of getting upset that someone created competition against you and possibly by using you material, find a short coming in the competition and capitalize on it.

Let me explain…
If you competition is only offering an ebook… add audio to yours.
If they offer audio… add video to yours.
If there is a topic missing from theirs… offer it as a Missing Chapters bonus for yours.
If their book is for beginners… come out with an Intermediate and Advanced book to follow theirs.
If you don’t think there is a way to improve on your work… create a product that complements your original one.

They may have a book but you have a book and experience, and that is a huge advantage. But… the advantage only favors the person that keeps moving forward not the idle.

Establish yourself as the known expert and people will purchase your original work simply because they don’t want to feel they have missed something. So if you release additional books, call them Volume 2 - Intermediate _____ (niche) and Volume 3 - Advanced _____ (niche). It always drives me nut if I don’t own all the volumes in a set, don’t you? Books, Movies, Music CDs, whatever, I find myself going back to fill in the missing pieces where I can.

Get less emotional about your product and you will start to see ways to leapfrog the competition.

Don’t get me wrong, works that are blatant copyright violations should be legally pursued. But don’t stop forward progress while you wait. Otherwise you will get left behind. You can’t hope to prove yourself as the expert unless you keep yourself out there for your clients and more importantly your competitions clients to see you.

To Your Success,

Harry

Mr. Make Money Online
Here Are A Few Ideas You Can Use Immediately From The 4 Volume E-Book Series Internet Marketing Jumpstart Containing Over 1,400 Marketing Ideas To Jumpstart Your E-Mails, Sales Letters, And Landing Pages.
The "You're Privileged" Strategy - Volume 4 Strategy# 165
The "this is for (owner's name) prospects only..." strategy tells your prospects that they have privileges that other people don't have because they were smart enough to be the owner's prospect. The target offer could be for a discounted price, a freebie, extra bonuses, etc.
The "Enjoy Life" Strategy - Volume 1 Strategy# 260
The "focus on what you love..." strategy tells your prospects that your product will solve their problems so they will have time to do the things they enjoy. When people have lingering problems sometimes they get unhappy and depressed. If people have this type of situation they will be highly influenced to buy.
The "Ton Of Research" Strategy - Volume 1 Strategy# 336
The "I've read over (no.) (subject) books and I'll give you the only 7 tips you need to (the benefit)..." strategy tells your prospects you've done a ton of research that could take them years to do. You narrowed down the 7 most important things they need to know about gaining their desired benefit.
Harry Fink, Mr. Make Money Online
Aug
26

Some Very Surprising Internet Usage Stats

By Harry Fink on August 26th, 2008

Tags: , , ,

I was doing some research for a few of my upcoming articles,
and I came across a site that I found fascinating.  Here are a
few of the statistics that caught me by surprise:

What country has the largest number of users on the Internet?

My first thoughts were the US or possibly India, but the
correct answer is China with an estimated 253 million users.
The United States was number two with just a little over 220
million.  But here’s what really surprised me, Japan which
was number three had a sharp drop in the total number of
users at only 94 million.

What country has the highest percentage of population online?

Again, here is where I was surprised. My first guesses were
Australia, United Kingdom, or Japan.  But again I was wrong,
as it turns out, Canada has the largest penetration of
Internet users per capita, at over 84%.  Australia comes in
second at 79.4% and Japan comes in number three at just the
little under 74%.

The site gives a complete breakdown of the top 20 countries
with the highest number of Internet users.  There are also a
few other surprises in there that you might find interesting
such as, what country has the highest percentage of user
growth from 2000 to 2008?  The answer I am sure will surprise
you.  It also has some other graphs that puts the Internet
popularity and usage into perspective.  I am sure you will
enjoy checking it out. The site is called "Internet World stats"
at http://www.internetworldstats.com/top20.htm

If you find some that surprises you, do me a favor and leave
a comment on this blog so others can hear what you have to say.

Enjoy,
Harry

Harry Fink, Mr. Make Money Online
Nov
02

The secret to getting more of what you want in life is…

By Harry Fink on November 2nd, 2007

Actually this title should be, “The secret to getting more of what you want and less of what you don’t.”

The funny thing is this isn’t really a big secret.  It’s actually in front of you all the time.   In fact if you watch a child you’ll see it in action all the time.  At some point in our life, this skill becomes a secret and over time we forget it. So you want to know what the secret is?

Okay, here it is… “Just ask”

That’s it, I’m not kidding.  At some point our lives were all taught it’s not polite to ask.  Or that we shouldn’t be doing it.  It doesn’t really matter why, or how this ability is taken from us.  The fact is we all seem to lose track of this as we move from childhood to adults.

Then the worst thing that could possibly happens, starts to take over.  We get this self talk in our head, that keeps telling us we can’t do that anymore.  It’s time to start ignoring that self talk, and making more things happen for you and those around you that you care for.

Now there is a counterbalancing question that you need to ask as well.  Just like in carpentry, over time as you use a saw it will become dull and less effective.  If all you do is ask for things that over time this tool becomes less effective. So to keep this saw sharp, you also have to keep asking another question.  And that one is, “How can I help you?”

So, to summarize, there are two rules I learned to live by, and I have to believe I’ve gotten much further in my life by using and living by these tools and if I had not.

The first rule is “The answer is always ‘No!’ until you ask.”  If you never ask, it is you, that is saying no not the person you were going to ask.  By asking the question, you now have  improve your chances of getting yes by 50%.

The second rule is “Watch for others who are asking for a yes.” this can come in a way of someone asking you to pay back a favor or it can give you the opportunity of “paying it forward.”  That is to return someone else’s kindness by being kind to someone new.

So keep these two rules in mind, and over the next couple days try to find opportunities to use both rules and discover the difference it’ll make in your life.

All the best,

Harry

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