Make Money Online “How to”

Having a web site is a wonderful way to promote your
business online, but you should also be establishing a
mailing list as a marketing tool as well. If you are able
to capture contact information from visitors to your site,
you will have multiple opportunities to connect with them
and to ultimately get them to buy from you.

How do you get your site visitors to give you their contact
information You offer them something in return for it.
This could be one of the following:

• A Subscription to Your (Free) Newsletter
• A Gift
• A Free Report

Once you have this information, you add the person’s name
and e-mail address to your mailing list. Be sure to give
them the option of opting out of receiving further
communications from you; the last thing you want to do is
alienate your list members by spamming them.

Make sure that they receive whatever giveaway you are
offering shortly after signing up for your list. If you
leave it longer than a day or two, they may forget that
they visited your site and asked for it.

Offer Valuable Information

The purpose of having a mailing list is not to do hard
selling. Instead, you offer your members information that
they will find interesting andor useful. Every time you
send out a mailing, make sure that it has something
valuable in it.

Establish Credibility and Name Recognition

When you stay in touch with your list members on a regular
basis and continue to provide them with relevant
information, you are establishing yourself as someone they
should consider doing business with. You want to be in
touch with your list members often enough that your list
members will think of you when they are ready to buy your
products, but not so often that you are being a pest.

The long-term goal here is to have a number of repeat
customers, rather than single purchasers. It will take a
bit of time before you bring your business to this point,
but the effort will be worth it. The repeat customers, and
those other customers your regulars refer to you, will be
the key to building an ongoing online business.

New Products and Special Members Only Deals

Every now and then, tell your list members about a new
product you are launching or about a special offer you have
put together for mailing list members only. Just about
everyone likes to feel that they are an insider who is able
to get advantages that other people can’t.

Let your mailing list members know about new products
before they launch to the general Web-surfing public and
give them a chance to get the item first and at a discount.
You may also want to invite your list members to e-mail you
with testimonials you can post on your site after the
official product launch. This tactic will also help you
to increase sales.

All The Best In Your Success,
Harry

SEO, or Search Engine Optimization, is a term used to
describe techniques used to drive traffic to your website
from search engines. Most of the web traffic you get will
come from the three search engines with the largest number
of indexed sites Google, Yahoo, and MSN. If you want to
succeed in marketing your products online, you need to make
sure that your customers can find you.

Keywords

Most visitors to your site will find you by typing keywords
into a search engine. These may be a single word or a
phrase. By putting content on your site that contains
relevant keywords, you have a better chance of having Web
surfers find your site.

How Search Engines Work

Very briefly, here’s how the process works

Search engines have programs that go out through the World
Wide Web looking at content. These programs are referred to
as bots, spiders, or crawlers. Even the most advanced
search engine doesn’t have every web page crawled yet;
according to estimates, only about half of the 20 billion
pages online have actually been indexed.

Once a particular page has been crawled by a search
engine’s spiders, it is indexed. Indexing means that the
page has been added to that search engine’s database. Web
crawlers will revisit your pages to see whether they have
been updated since the last visit, so it’s important to
keep feeding your site with fresh content.

When you type a search query into a search engine, the
process is really quite impressive. The search engine
software goes through all of its pages to find a match for
the word or phrase you submitted. The more narrow your
query, the more specific your results will be.

The search results you are given are not just pulled out of
the air (figuratively speaking); they are ranked according
to a formula known as the search engine’s algorithm. The
specific factors that a search engine uses to rank sites is
a closely-guarded secret; the best anyone has come up with
are strategies that seem to work to get a higher ranking.

High Ranking and Web Traffic

If you want to attract a steady stream of traffic to your
site, you need to get a high search engine ranking. SEO
techniques will help you to reach that goal by helping you
to determine which keywords people are most likely to be
using to find information relevant to your niche market.
When you make a point of putting out content with these
well-chosen keywords in it, you have a better chance of
attracting site visitors who are interested in what your
site has to offer, and motivated to buy from you - now.

A key component of SEO is to track where the traffic coming
to your site is coming from and what kinds of keywords
Internet users are using to find you. If you can’t track
your results, you have no idea what techniques you are
using that are the most effective, and that is an important
aspect of Search Engine Optimization.

To Your Success,
Harry